• Tag Archives seo brisbane
  • Rule One of Business: Get Paid

    Posted on by Rusty Nails

    Getting paid, just as you would figure is vitally crucial in your business because if you aren’t being paid, what’s the point in business?

    You will be laughing at the number of business people who only have their customer base to make payment when and if they remember it. I am acquainted with one business owner who repetitively makes bad debts like trophies. Why, do you think? Simply because he won’t bring himself to demand the money and people just intimidate him.

    If you allow a customer credit, do so only when they cleared themselves to you by paying cash on delivery (COD) for some period. Furthermore, you must see whether they have the resources to pay you – if not then you shouldn’t do business with them. Don’t fool yourself into the line of “I need the work” or “I need the sales”. It’s pointless to do the job or providing the goods for zero if you are not paid.

    If you are the kind of person who can’t request the payment after the work has been done, try these tips:
    Tell your customer that when the service is finished, you require cash or cheque. They should likely have it on them at the transacation and you don’t have to demand your fee.

    When giving out your quote, make sure your payment terms are visible.

    Do up an invoice that has your terms of payment plainly stated and give the customer the invoice when the service is completed. They can look at the invoice and immediately realise they need to pay for it now without you needing to say a word. Invent a “vicious boss” who will burn you alive if you can not go back with the money for the work.

    Ask your banking to provide you with Merchant facilities so you can use credit cards including Mastercard and Visa. The large majority of people possess credit cards and it would fix the dilemma of the customer not operating a cheque book or not having enough cash in their pocket.

    Alternatively, don’t be persuaded against to hand over the goods till after you have been paid. Understand, until they have been paid for, they still are yours.

    If you plan to permit a customer credit, make sure you take the following details off them a week PREVIOUSLY you permit them credit.

    • Name
    • Address
    • Phone number
    • Bank name and address
    • Account no.
    • 3 trade references with their names, addresses and phone numbers

    Once you know all this information, ring the branch and make sure that they use an account at there. Then, ring each of the trade reference and inquire if they pay their invoices punctually or if there are any dilemmas with them.

    Most people will be willing to tell you if the person is troublesome. If everything is OK, allow them a moderate level of debt, say no more than $500 (depending on your business). Monitor the operation of the account for a few months before allowing this amount to be exceeded.

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  • Relationship Marketing Fundamentals

    As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.

    When direct marketing is embraced to establish connections or relations between the marketer and the consumer, it is too easy to suggest that all forms of direct marketing communications achieve a closer relationship, a closer bond between the two parties. Such a conclusion exaggerates what generally happens in the marketplace.

    Direct marketing is all about generating a direct response from the consumer and about direct communications to the consumer. A direct response is needed to generate better understanding of the advertising message or to motivate transactions. Direct communication is simply about media reach efficiency. Relationship marketing is a concept that transcends these pragmatic direct marketing objectives.

    Kotler appropriately positions the concept of relationship marketing as one which applies principally to business-to-business situations:

    Smart marketers try to build up long-term, trusting, `win—win’ relationships with customers, distributors, dealers and suppliers. That is accomplished by promising and delivering high quality, good service, and fair prices to the other party over time.

    It is accomplished by strengthening the economic, technical, and social ties between members of the two organizations. The two parties grow more trusting, more knowledgeable, and more interested in helping each other. Relationship marketing cuts down on transaction costs and time; in the best cases, transactions move from being negotiated each time to being routinized.

    Outside of `membership’ or `continuity’ programs, there are two basic ways to approach consumers. The first is with a product and price combination considered to be `the standard’. That is, the proposition is essentially of long standing and relies on the features and benefits being competitive. The second way, normally of short-term duration, is a `special offer’. Direct marketing textbooks are full of the theory, practice and case histories relating to `the offer’.

    The choice of basic propositions or selection of special offers depends on the circumstances of the individual firm and its competitive environment. The right proposition or offer can make a world of difference to response cost-effectiveness.

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