I’ve just finished reading Ross Macmahon’s sales training book titled “40 Days to sales Excellence”.

Although not an easy read, because is is so jam-packed full of vital information, there are some excellent tactics explored for seasoned professionals as well as people new to the profession.

Topics include:

* Do The 2% challenge to double your results
* Become the “Lucky Salesman” to easily lift results
* Create Questions that get you closer to the sale
* Investigating and developing company, product and personal USP’s (Unique Selling Points).
* Creating ‘radio adverts’ (elevator pitches) for all parts of the sales presentation.
* Learn the secrets of the Lazy Salesman “Free Accelerators” – power techniques to quickly and easily lift results.
* Learn the importance of creating personal measure to get continuous improvement
* Performing proposals and how to create them
* Personal PR – How and why
* Breaking the Procrastination cycle to put more time in your day
* Partnership to success
* Performance presentations for the professional sales professional
* Getting your momentum back
* Qualification to enhance your selling by up to 10% or more
* First impressions – we can all do better
* Referrals and creating a program to make it happen
* The internal sale – is it your most important sale?

For more information, please visit the sales training manual web site. You will be pleased you did. The accompanying sales training course is available here.