Up until the late 20th century, the graphic-design discipline had been based on hand-craft processes: layouts being stylised by hand so as to visualise a design; type was specified and ordered from a typesetter; and type proofs and photostats of images were placed in position on heavy paper or board for photographic reproduction and platemaking. During the 1980s and early ’90s, however, rapid advances in digital pc hardware and software radically changed graphic design.
Software for Apple’s 1984 Macintosh computer, such as the MacPaint programme developed by computer programmer Bill Atkinson and graphic designer Susan Kare, had a revolutionary human interface. Tool icons controlled by a mouse or graphics tablet enabled designers and artists to use computer graphics in an intuitive way. The Postscript™ page-description language from Adobe Systems, Inc., allowed for pages of type and graphics to be placed onto graphic designs on-screen. By the mid-1990s, the transition of graphic design from a drafting-table action to an on-screen computer activity was practically complete.
Digital computers placed typesetting tools into the realm of individual designers, and thus a period of experimentation occurred in the creation of new and unusual type and page layouts. Type and images were layered, fragmented, and disfigured; type columns were overlapped and run at very long or short line lengths, and the sizes, weights, and typefaces were often changed within single headlines, columns, and words. Much of this type of research occurred in design training at art schools and universities. American designer David Carson, art director of Beach Culture magazine in 1989-91, Surfer in 1991-92, and Ray Gun magazine in 1992-96, captured the imagination of a youthful audience by taking this kind of experimental approach into graphic design.
Fast advances in onscreen software also allowed designers to make elements transparent; to stretch, scale, and bend elements; to layer type and graphics in space; and to blend imagery into complex montages. For example, in a United States postage stamp from 1998, designers Ethel Kessler and Greg Berger digitally montaged John Singer Sargent’s portrait of Frederick Law Olmsted with an image of New York’s Central Park, a site plan, and botanical art to commemorate the landscape architect. Interwoven, these images show a rich expression of Olmsted’s life and work.
The digital advancement in graphic design was shortly followed by public access to the Internet. A whole new operation of graphic-design activity developed in the mid-1990s when Internet business became a fast growing sector of the global economy, causing organisations and businesses to scramble to establish websites. Designing a Web site involves the layout of screens of information rather than of physical pages, but approaches to the use of type, images, and colour are similar to those used for print. Web design, however, requires a myriad of new considerations, including designing for navigation around the site and for using hypertext links to see additional information. An example of strong Web design is the Herman Miller for the Home Web site, designed by BBK Studio in 1998. These designers created a strong visual identity, effective navigation, and informational clarity. Attributes that contributed to the effectiveness of this Web site included a pleasing colour palette, an informative use of pictures of products, and a scrolling montage of products.
Because of the global usefulness and reach of the internet, the graphic-design business is becoming increasingly global in scope. Additionally, the integration of motion graphics, animation, video feeds, and music into web-site design has brought about the merging of traditional print and broadcast media. As kinetic media expand from motion pictures and basic television to scores of cable-television channels, video games, and animated Web sites, motion graphics are becoming an increasingly important area of graphic design.
In the 21st century, graphic design is universal; it is the main component of the complex print and electronic information systems. It permeates modern society, bringing information, product identification, entertainment, and persuasive messages. The unstoppable advancing of technology has dramatically changed the way graphic designs are created and distributed to a mass market. However, the essential role of the graphic designer, giving expressive form and clarity of content to communicate messages, remains the same.
Looking for art supplies? Australia is the lucky country when it comes to canvas art supplies and if you are looking for a painting easel, make sure you consider Discount Art Warehouse.
Sphere: Related Content